Boxing is a sport built on moments—the knockouts that make headlines, the wars that turn unknown fighters into overnight stars. But while those moments are celebrated by fans, the fighters delivering them often leave with little more than a handshake and a pat on the back. Meanwhile, in MMA, standout performances don’t just earn applause—they earn cash.

For decades, if you wanted to make it big in boxing, there were two places you had to be—the United States or the United Kingdom. The bright lights of Las Vegas, the electric atmosphere of Madison Square Garden, the packed stadiums of London—this was where the sport’s biggest fights happened, where careers were made, and where the money flowed.

On Wednesday afternoon, Turki Alalshikh, UFC President Dana White, and WWE President Nick Khan announced one of the most breathtaking collaborations in the history of sport, let alone boxing. The trio are set to create a new boxing league under TKO Promotions, which is expected to change the landscape of the sport forever.