NEWS & OPINIONS
Influencer Boxing: A Circus or the Future of the Sport?
Let’s face it, boxing purists are having a hard time swallowing the rise of influencer boxing. It's the elephant in the room, the big-money spectacle that's dragged the sport into a whole new world. You’ve got YouTubers and TikTokers stepping through the ropes, making more cash in one night than some pros make in a career. The question is, are these influencers bringing new life to the sport, or are they turning boxing into a circus?
Paul Proves Just Too Good
On a day when the boxing world was rocked by the news that Dillian Whyte had returned ‘adverse analytical findings’ on a random drugs test with VADA, it was up to the heavily criticised Jake Paul versus Nate Diaz fight to shine a spotlight on the sport for all the right reasons.
The Final Straw
As time ticks closer to Jake Paul and Nate Diaz’s fight in Dallas, it also ticks towards the inevitable collapse of the very scene it represents.